Social media marketing has emerged as one of the most popular strategy for businesses, regardless of their shapes and sizes. Although famous as free marketing strategy, one needs to be really efficient and informed to extract the maximum benefits. Listed below are the top 10 tools proven to help boost traffic: BuzzSumo The tools give you a clear idea on what to post on various social media websites by allowing you to know what your audience really want. This tool was launched way back in the year 2014. Since then, it has emerged as one of the top-rated social media tools. All you need to do is enter your industry/topic phrase. This will prompt the tool to list out the most popular and existing articles, infographics and videos through social media shares they have. PageModo This is a Facebook application especially designed to allow you to create impressive cover photos, custom tabs and contests. This is a must-have for all those new to Facebook. Those with less or little knowledge of design can also use it to their advantage. With visual imagery and high quality content becoming crucial elements of social media for success, PageMode will prove to be an excellent tool. It provides a professional feel to any website. Snip.ly This is an excellent Social Media Conversion Tool which works much more than just a URL-shortening source. It helps with developing a CTA (call to action) on each link shared by you on social media (or anywhere). The dynamic tool generates traffic to your website via sharing other people’s articles! It is also possible to create a customized button with your CTA text and link for each page you share. The process is very easy to use and ensures impressive analytics to help you know the kind of campaigns that are working well and those that need some improvement. AddThis This is yet another social media tool that works really well. It works as a social media sharing button on article and blog post allowing readers to instantly share interesting content with their followers and friends sans leaving the page. Sprout Social Sprout Social makes for a powerful social media management tool. It lets users schedule and publish posts to their social media channels from a single site. The tool will draft, queue, schedule, and post messages to Facebook, Twitter, Google+ and LinkedIn. Sprout Social is a great way to assess engagement patterns of all of your followers and determine optimal times to post content. Socedo This is one amazing tool that helps you to qualify leads on Twitter. It works as a great platform for sales teams. Socedo also facilitate you to generate relevant leads based on data on social media. Simply enter keywords, hashtags or a search criteria preferred by you, and Socedo will offer a prospect list. The tool will also help you to automatically follow prospects, favourite tweets, and send direct messages to initiate a conversation. SocialToaster SocialToaster makes best strides when combining gamification for sharing content associated with the brand. It allows your fans to reach you and stay engaged. The existing customers will visit your business website, its Facebook page, or even physical location. It actually works as an official social advocate for your site. These fans will connect their Twitter, Facebook, etc. social media accounts. The tool will award points for each sign-up combined with accounts connection. These ultimately add up to prizes. TweetDeck A FREE and easy-to-use social media marketing tool manage Twitter. It is a must have tool that allows you to get an overview of varied aspects of different Twitter accounts in a single interface. You can run live feeds targeting phrases or hashtag desired. It helps scheduling tweets to be released at scheduled times. It is also possible to retweet and reply to tweets from TweetDeck app. Share as Image It is a proven fact that images on social media always get more shares as compared to text posts. Now you don't need to be a Photoshop guru to create attractive visuals for your social media posts. All you require is use 'Share As Image'. It is a highly effective text, photo overlay tool which works magic even when used by a layman. This dead-simple to use tool will publish your content in a jiffy in a most impressive way. Picreel Although not a social media tool, it works really well in combination with any social media campaign. Once your social media campaign has been very successful, and gained a significant boost in incoming traffic, it becomes a famous site. However, this is no good news as inflow of visitors doesn't guarantee their conversion. Unfortunately, a studies have proved that around 96 per cent of all website visitors would never return. This is one of the major reasons website optimization with tools is important. Picreel will help with capturing visitors once they leave with customizable exit offers. Thereafter, these exits are transforming those exits into conversions. Picreel allows you to custom the designs of your offers and help these fit in with your existing branding. The best part is that the tool is very simple to use.
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Most businesses rely on social media. They know it is the latest and most adored trends in the present age. In case, you are looking forward to create and integrate various effective social media strategies to your site/blog, here are some tips to help you create a dynamic strategy and extract the maximum benefits: 1. Know Target Audience So you haven't already identified and documented your target buyers? This is the first and most important step you need to take. So start by defining the key demographics of your audience. You need to keep a note of their age, gender, occupation, income, interests, hobbies, etc. Know about challenges they’re faced with, and issues they wish to solve on a daily basis. You must emphasise on around 3-4 kinds of people that represent the majority of your key clients / buyers. 2. Blogging is the Key A successful social media strategy demands fresh, unique and relevant content. It is precisely the key element of a successful social strategy. Hence, make sure you dedicate yourself to developing super fresh, high quality content regularly. Start with brainstorming an intelligent list of common queries from your prospects. Thereafter, start writing at least one new and engaging blog to post which addresses those queries. 3. Develop Educational Content Information coming from genuine sources is what audience adores. So create the best downloadable content, including checklists, ebooks, videos, and infographics to address issues faced by your audience. Once they find it helpful and educational, they will share it on social media and even recommend to their loved ones. This is important for extending reach of your business. 4. Key Social Channels Many small businesses lack the needed bandwidth to establish and sustain a dynamic social media presence on numerous channels. Also, they don't have the time and patience to learn various rules of engagement on multiple networks simultaneously. Here, you need to start small. Research key networks and know about the habits of the target audience. See where and how they spend most of their time. You should emphasise on building, nurturing, and maintaining a community prior to going to another channel. 5. Create and Follow a Habit Social media is no fool proof technique. You must focus on establishing a consistent habit of posting and engagement schedule. This is how you start seeing results. So start off via developing a reasonable recipe card that you feel comfortable sticking to. You must also set various goals on posting content and engaging followers. 6. Measure Results Several millions of things related to social media can be tracked down successfully. Hence, it is crucial that you start with looking at precisely how much traffic is being driven to your blog or website from social media. Keep close watch on your posts and know what visitors and target audience are responding to. You should also look for trends closely or precisely associated to a specific topic or keywords that develop interest and keep the audience engaged. The moment you sense various possibilities, simply set goals for key metrics. Now keep a scorecard that will regularly measure your progress. It is also important to select easy to collect metrics. 7. Modulate your Tactics The social media will not work for you overnight. It takes a lot of time to build a following. The idea is to establish yourself as an influence before starting to see results. Try and experiment to find the right and most effective combination of the following that works like magic for the audience:
Over time, it is possible to adjust content and other factors to tune your strategy and develop more consistent and powerful results! Interested in enhancing local SEO efforts? If you are serious about making your website a hub for local consumer inquiries and the business you run is restricted to a specific geographic area, then it is crucial to lay emphasis on local SEO. This will prove to be one of the most effective website marketing techniques. It helps you to gain higher ranks on the Google especially when local people search for products / services you cater. However, before you integrate some of the known or lesser known strategies, here are some do's and dont's of local SEO that you must follow for the year 2016: Dont’s For Local SEO 1. Inappropriate Business Category Once you create your Google My Business listing, it is time to benefit from choice among Google’s category base categories. When you pick wrong categories, there are chances you get invisible in the local pack results. 2. False Business Address Do not believe anyone who suggests you to falsify your business location to Google. Google is smart and reads street level signage. It clearly understands the difference between a virtual office and legitimate address. It will instantly catch a fake address. So make sure a business location you list with Google is 100% genuine. Give real-world location of your business, regardless of how you operate. 3. Mis-match NAP None of the search engines including Google will assume you’ve entered right info for name, address and phone number (NAP). In fact, they investigate online and gather several mentions of business data pieces related to your organization. Once most of the sources match, Google will be 'ok' with relying on you and also reward you with firmer rankings. In case, there are variants in your name, address or phone number, or mismatching call tracking numbers, the trust of Google will shatter and affect all of your ranking efforts. Hence, it is crucial to take at least a minute to do a quick yet thorough check of your local business listing via using some of free listing tools available. Once you locate mismatching NAP, start weighing paid as well as manual solution options for cleaning up traditional listings and varied references to business on news sites, blogs, social media, etc. 4. Malware on the Website Any malware presence on website will show up as a serious warning by Google - 'This Site May Harm Your Computer'! This is one thing that drives customers away from site. So make sure the infected or hacked website is fixed as soon as possible. 5. Violations Reports These days, a lot of people believe in lending a helping hand in the battle against spam by making reports to Google directly about violations of the guidelines. These people may be your competitors, marketing experts or customers. Do’s For Local SEO 1. Physical Address for Search City If you are not physically located in a specific city, you may not be included in local pack results of Google associated with a city other than your present address. Some of the exceptions here may include having a unique business model. Another example is that of a business located in rural areas. It is not wise to pin hopes for ranking locally for a city you actually do not occupy physically. Instead, it is crucial to go for organic rankings with content you develop for location-less cities. Paid advertising may also work. 2. Structured Citations ‘Structured’ citations are assigned as those existing on conventional search engines as well as core local business directories. Here, you may think of options such as Facebook Places, Google My Business, Bing Places, Superpages, YellowPages, Yelp, and Citysearch. According to experts, consistent name, address, phone number (NAP) on these all of these sources matters a lot. However, it is also important to focus on unstructured citations. These may include regular mentions on various small local directories, online news, social media, and blogs etc. 3. Google My Business Category Strictly avoid picking incorrect Google My Business categories. In case, you have gone for the wrong categories, take ample time to research better alternatives. Thereafter, you must edit your listing. Google would like you to select the fewest yet more specific categories for your business. 4. Address Proximity The factor is usually ignored. However, this should be considered seriously as it makes for a powerful and positive factors you don’t have direct control over but can indirectly make an impact. Search engines such as Google is fully aware of where a user searches precisely from and strive to show him the results very near to his physical location. This is also known as observable on various desktop devices as well as mobile devices. It isn't possible to control where your customers search from. However, it is possible to ensure that the content on the website makes maximum effort to prove ‘local-ness’ to each searcher. Remember that local landing pages are an effective approach for ensuring locations for business and represented by very unique, high quality, accessible page for any website. 5. Quality/Authority for Citations Citations or local business listings on search engines such as Yelp, Google, Facebook, YP and various other major players should a dynamic and positive impact as compared to those you receive from weaker, lesser / unknown sources. Integrating listing in small, hyperlocal directories may work as genuine advantage for local businesses. Do not waste efforts on getting listed in low-quality general directories. This will not get you any significant ROI. Most online marketing experts have already spent a lot of time providing advice on managing ratings and reviews on the World Wide Web. However, at the end reputation is what matters to Google. There are times when almost all businesses to get the occasional customer related issues. You simply require resolving things way before it reaches a point where a customer only believes what's written and even warns others from dealing with your business. Here are some ways you can manage your business reputation online: Establish Strong Online Presence It is common for businesses to have accounts on social media sites such as Facebook, Twitter, and Google+ accounts. However, what matters is being active on these sites to face and win over the highly competitive market. It really helps to be active on sites specific to your industry. You may even have executives and employees integrate with LinkedIn for your high-tech, B2B businesses. Pinterest, Instagram and Flickr are the best options for visually-oriented products. There are also some businesses that benefit from certain some number of videos shared via YouTube. Monitor your Search Carefully All you need to do is search for yourself and your business on all major search engines. This lets you see info that instantly pops up the moment others research about you. You may set up a Google Alert. This notifies you the moment anything gets published with keywords associated with your business. You can easily set up alerts for your own name, business name, names of products / service names, and any common terms or misspellings of these names. Close Monitoring of Social Media Most people are in a habit to share opinions related to businesses using social media. They do it very regularly. So make sure you regularly check all mentions of brand on social websites. Here, you can set up a social media dashboard on any site you like. This will help you to follow all mentions of your brand as well as comments on websites such as Twitter, Facebook, LinkedIn and Google+. Keep an Eye on Comments Do you write posts on your blog or website? Do you regularly write for a third-party blog or website? If yes, then it is crucial that you closely monitor and respond to the comments on all posts. Also make sure you comment on a post that mentions you or your brand. Once you write a post, most blogs notify you of comments on that specific post. This means you can stay involved in that specific conversation. In case, you mention in any post that you have not created, simply place a comment on that post to opt in for additional notifications and to stay in the conversation. Protection for those Associated With The Business It is crucial to develop a dynamic social media presence for the names of all of your founders, executives ’, or owners. When you keep the low online profile, aiming at preserving privacy, it makes you vulnerable to drive-by defamers! There are some businesses / organizations where the identity of the company is quite related to its executives. Hence, you must plan a strong performance oriented solid reputation management strategy. Potential customers usually search by name for dentists, doctors, lawyers etc. Hence, it pays to develop a collateral to give rank for these individuals in case, they don’t already possess any. Monitor Reviews Reviews are very important, especially when it comes to turning potential customers into paying customers. Hence, make double sure you keep close tabs on all major review websites including Google, Facebook, Yelp, and Angie’s List. This will help you have a detailed view of what people are saying about your business and the products or services offered. You may set up a page on your website where all of your positive reviews can be shared. It makes a huge difference when your potential customers see so many positive, genuine reviews in one place. There are many different places where you can share reviews to be able to making it easy for customers who try to find various reviews related to your business / brand and then compile them all at one place on your site. |