Now that you have created a Facebook Page for your business, it is time to make efforts towards achieving a decent number of followers? When it comes to promoting a business (small or large), Facebook has emerged as the most effective social media network in the present age. Effective and successful promotion of a Facebook business page will help you a great deal. This happens when you optimize your Page. Here are some excellent and highly effective tips to optimize your Facebook page:
Full Company Information
Most people feel no attention is paid to business description of the Facebook page. However, the fact is that category designation matters a lot. Once you provide pertinent business info on your Facebook page, it helps you emerge as a professional, authoritative, and trustworthy organization. Be as clear, precise, interesting and brief as you can.
Facebook pages have a generic, nondescript URL by default. You may create a custom URL for your Facebook Page. All it needs is a few quick and easy steps to follow. Log into your Facebook account and visit www.facebook.com/username. Now select your Page, and enter your preferred URL under the “name.” Thereafter, Facebook will check to see if it’s available. Once it confirms the availability, set the URL for your Page.
Facebook pages host a whole panel of links on the left-side navigation. Once clicked, it opens the application in tab view, right on the fan page. Each fan page comes with around 3 default applications which are native to the Facebook platform. These include Wall, Info, and Photos. Only 'Photos' out of these three are removable. Wall and Info are mandatory for maintaining a page. You may install several other other applications to your page as desired. Many may be third-party applications or those you create yourself. You must take a note of the concept of above or below the fold within the links panel. Remember visitors can only see 8 links initially. Users must click “More”. This may be a little risky as many won't bother to click on the first place. So make sure you display only the most important tabs above the fold in the top 8 links.
You must add a profile picture and cover image to your Facebook Page. This is the best way to boost visibility. According to research and studies, users tend to follow a brand’s Page with at least two images. You may even upload an entire gallery of images. Don't forget to add relevancy to your business while adding pictures. The idea is to take a bunch of relevant photos. Thereafter, you simply need to upload these to your Facebook Page.
Call to Action is Important
Most businesses tend to overlook Facebook’s call to action feature. They even assume that it offers no or very little benefits to their page. This is an optional feature and an amazing way to drive engagement. All you need to do is “Add a Button” link on the right-side of your Facebook Page. Here, you will get to see a list of varied CTAs such as the book now, contact us, call us, use app, send a message, play game, sign up, shop now, watch videos and more. CTAs encourages followers to take action. This level of engagement works towards promoting more sales.
Focus on ‘About Us’ Section
You must complete the “About Us” section. The process will serve as a general overview of your business for all prospective customers. It clearly reveals what your business does, the location, the precise time when it is open, etc. If you are serious about achieving greater visibility in search engines, it is important that you restrict the description to around 155 characters. In case, it stretches longer, the search engines may cut off certain part of the description.
One of the major reasons behind failure of small businesses on Facebook is infrequent posting. You must post new content regularly to your Facebook Page. Also make sure the content holds strong relevance to your business. Your target audience will not like to follow your page unless you are very active on your Facebook page. Your existing followers may also get bored and stop following your Page. Make a habit of posting new content to your Facebook Page at least once on a daily basis.