Most online marketing experts have already spent a lot of time providing advice on managing ratings and reviews on the World Wide Web. However, at the end reputation is what matters to Google. There are times when almost all businesses to get the occasional customer related issues. You simply require resolving things way before it reaches a point where a customer only believes what's written and even warns others from dealing with your business. Here are some ways you can manage your business reputation online:
Establish Strong Online Presence
It is common for businesses to have accounts on social media sites such as Facebook, Twitter, and Google+ accounts. However, what matters is being active on these sites to face and win over the highly competitive market. It really helps to be active on sites specific to your industry. You may even have executives and employees integrate with LinkedIn for your high-tech, B2B businesses. Pinterest, Instagram and Flickr are the best options for visually-oriented products. There are also some businesses that benefit from certain some number of videos shared via YouTube.
Monitor your Search Carefully
All you need to do is search for yourself and your business on all major search engines. This lets you see info that instantly pops up the moment others research about you. You may set up a Google Alert. This notifies you the moment anything gets published with keywords associated with your business. You can easily set up alerts for your own name, business name, names of products / service names, and any common terms or misspellings of these names.
Close Monitoring of Social Media
Most people are in a habit to share opinions related to businesses using social media. They do it very regularly. So make sure you regularly check all mentions of brand on social websites. Here, you can set up a social media dashboard on any site you like. This will help you to follow all mentions of your brand as well as comments on websites such as Twitter, Facebook, LinkedIn and Google+.
Keep an Eye on Comments
Do you write posts on your blog or website? Do you regularly write for a third-party blog or website? If yes, then it is crucial that you closely monitor and respond to the comments on all posts. Also make sure you comment on a post that mentions you or your brand. Once you write a post, most blogs notify you of comments on that specific post. This means you can stay involved in that specific conversation. In case, you mention in any post that you have not created, simply place a comment on that post to opt in for additional notifications and to stay in the conversation.
Protection for those Associated With The Business
It is crucial to develop a dynamic social media presence for the names of all of your founders, executives ’, or owners. When you keep the low online profile, aiming at preserving privacy, it makes you vulnerable to drive-by defamers! There are some businesses / organizations where the identity of the company is quite related to its executives. Hence, you must plan a strong performance oriented solid reputation management strategy. Potential customers usually search by name for dentists, doctors, lawyers etc.
Hence, it pays to develop a collateral to give rank for these individuals in case, they don’t already possess any.
Reviews are very important, especially when it comes to turning potential customers into paying customers. Hence, make double sure you keep close tabs on all major review websites including Google, Facebook, Yelp, and Angie’s List. This will help you have a detailed view of what people are saying about your business and the products or services offered. You may set up a page on your website where all of your positive reviews can be shared. It makes a huge difference when your potential customers see so many positive, genuine reviews in one place. There are many different places where you can share reviews to be able to making it easy for customers who try to find various reviews related to your business / brand and then compile them all at one place on your site.