There are many reasons your website doesn't show up on the first page of Google search results. And your potential customers are simply unaware of your existence. Search engine visibility is very important for boosting visits to your business website. This enhances overall brand awareness and higher sales. Technical expertise in the field of SEO is crucial in this case. In short, it makes sense to hire a highly experienced, reliable search engine optimization (SEO) services. But before you make the final decision, here are some essential questions to ask:
Can I have a list of current and past clients?
A renowned, efficient and reputable SEO consultant will have no problem in sharing a brief list of current and former clients. The company will also share their contact information. These references will help you know about the skill and capacity of the company.
How will your SEO services, improve my search engine rankings?
Make double sure the company uses only white hat strategies to enhance your website's search engine ranking. They should be able to explain the strategies used to drive up your website's search engine ranking. The company should provide "on page" optimization and "off page" SEO strategies to raise awareness of the site.
What are your criteria to measure your SEO campaigns' success?
The success of SEO efforts is measured via tracking the amount of traffic that is being sent to your website and where it is exactly coming from. It is important that the SEO consultant holds ample experience in using Google Analytics to keep a track on improvement in search engine rankings of your website. It is measured through the number of links from other websites driving traffic to yours and keywords types used by searchers to locate your site, etc. Make double sure you ask how often the SEO services you choose plans to share these crucial analytics with you. You must also know how they would precisely use the data to improve search engine rankings and traffic to your website.
How will I contact you and how often?
It is important that you keep in touch with the team of SEO experts constantly. You must ask the company when and how often it is possible to stay in touch with the team. Also know about the modes of communication that you can adopt to speak to the specialists. Also enquire if the candidate can talk in person or via phone. Know if other options such as Skype, texting or email are applicable. As a client, the company should constantly give you status updates.
What happens once the contract expires?
You must ask the company how it will help you once the contract expires. Also know how the company will help you in case, there's a problem with the site or any updates you wish to integrate. What if you wish to terminate the contract early? Will the company charge you for the services? If yes, how much? The idea is to have a clearly stated contract with the SEO company. It should have details about everything from the time contract starts, the project, charges, expiration and all other terms. This is crucial to avoid all kinds of confusion in future.
Aren't you getting enough results from your email marketing campaigns? This may be because you have been making the following mistakes. Realizing and avoiding them will help you make your email marketing campaign a huge success:
1. No Focus on Segmenting Emails
It is important to remember that all customers are not the same. So sending them same emails will definitely not work. The best thing to do here is to group subscribers based on the following:
Here, you may focus on developing and delivering relevant content. Segmenting list helps with achieving the following:
2. Too Many Choices
You may not realize but a single professionally written, focused call to action (CTA) is powerful than several badly placed and poorly written CTAs. Remember that multiple offers, links and too many competing CTAs may dilute message and even create confusion among subscribers. When it comes to driving converstions, sending email with a single CTA is one of the most effective and genuine techniques.
3. No Testing of Campaigns
Most marketers do not show interest in campaign testing. A/B tests are very helpful in you determining the level of your success. You simply need to test items including:
The data obtained for optimizing campaign results can be used to achieve steady improvements in the results. Here you need to do one test at a time.
4. Sending Lesser Mails
This may not sound important to you but the truth is that emailing subscribers frequently will increase the chance of them clicking through. Here, you can try creating a series than sending just single email. The series will link emails together and help with building momentum in your campaigns.
When you increase the number of emails you send, it is crucial to keep tabs on unsubscribe rates and complaints related to spam. Since it is important to avoid irritating subscribers start ignoring emails, unsubscribe or even mark all of your emails as spam, and hurt reputation of brand and email deliverability, strictly avoid overmailing them. Try setting up various optimization tests which makes for the best way to determine the frequency of your post sending.
5. Poor Content
Make double that the marketing emails sent by you are fully relevant to the subscriber. These should also deliver clear and detailed information valuable and relevant to subscriber interest. Emails comprising of very poor or even non-existent content can affect the reputation of your brand. These go into the trash bin automatically.
6. Tiresome Sign-Up Process
If you are keen on your subscribers sign-up for email campaigns or product updates, make sure the process of opting-in is fast and very simple. In case, you wish to get more information about the profile of your subscriber, avoid things that make your subscriber fill up lengthy forms. Clicking on multiple pages should also be avoided as lengthy sign-up process usually irritate potential subscribers and waste their time. It is more likely that they abandon the process midway. Simply ask for the email address and permission before getting started. You can get details of subscriber later.
7. Sending Spam
This is one of the biggest mistakes you must avoid being able to get the most out of your email campaigns. Remember that all mails, you send will be considered as spam unless the mailing list include subscribers who have opted-in to the email campaign you run. They should also have specifically agreed to receive your emails. The spam is a violation of the law. Understand that you are not permitted to buy any email marketing lists. Also avoid collecting the lists through other techniques such as web harvesting. Sending spam can damage the reputation and brand value of your company irreversibly. This affects profitability in the long run.
Following the tips mentioned above and the mistakes hurting your campaigns will help you create a successful email marketing campaign.
eCommerce web development has become a necessity for businesses these days. It does a lot more than just drive greater traffic. Most professional companies create a highly customized storefront. These are built through experienced web development specialists. The team of curated group of talented web developers makes for a huge benefit when building an online store.
All ecommerce sites ensure a dynamic ecommerce solution available at all times. The stores are fully hosted and possess an easy to navigate admin panel. The best part is that these websites are beautifully designed, and available with free unlimited customer service.
Listed below are some of the best reasons you must go for reputed ecommerce web development services:
Signin Without Delay
With the best of eCommerce services, business owners can allow their clients to sign up and login with ease via using their social accounts on Facebook, Twitter, etc. The convenience in signing in and signing up will enhance user enrollments to the website.
Custom eCommerce Website Design
Most reputed companies offer this service to their clients. They improvise online retail architecture right as per the present business requirements through customizing the business websites with the super advanced framework.
Payment Gateway Integration
This is one of the major advantages of hiring ecommerce web development company. The team of experts widens customers and business conveniences. This happens via the efficient integration of a brilliantly developed payment gateway system. The system effectively works on diverse e-commerce frameworks.
Shopping Cart Development
All eCommerce web development services deliver a brilliantly designed online cart. These carts work on a variety of platforms and features all essential business-centric aspects.
eCommerce Cart Development
The process boosts overall retail business productivity. This is done by a team of experts who come up with an excellently developed shopping cart featuring a huge array of high-grade and interactive functions.
Saves Time and Ensure Instant Access
Ecommerce website is a responsive website which has everything from SEO-friendly content with its ability to operate on all devices. You will also enjoy the ease of managing content from a specific desired point. The facility ensures uploading of new video easier and faster. Your audience won't wait to get access to fresh content. Having eCommerce web development services work for your business saves significant amount of time. It also promises instant access to crucial points of website for potential and existing customers.
With so many good reasons to hire eCommerce web development services, it is high time that you research on one and choose the best for your business requirements.
Paid advertising is certainly a wonderful way to guide the most amount of traffic to your website and boost business prospects. However, this needs to be carefully handled to avoid failure. The idea is to make sure you get the most out of your paid ads. Here's what you must do prior to actually jump into PPC services:
Create a Compelling Landing Page
You must send incoming visitors to a unique excellently built page. This is known as a landing page of the website. A well built landing pages facilitate you to customize messages for incoming visitors. These are custom landing pages that help with pushing visitors toward specific actions like signing up for letters, notifications, downloading a free ebook etc. A compelling landing page tracks visits effortlessly.
Call to Action
The visitor on your landing page should be converted into a lead or a customer. So make sure each page gets a crystal clear call to action. A good and workable call to action will clearly instruct your visitors what you wish them to do. Understand that everything existing on your page must push your visitors to the action you wish them to take. If you don't focus on this, you’re simply wasting your investment.
The A/B Testing
Most people believe that just launching page is more than half the battle won. However, this is just a myth. Understand that small tweaks and adjustments will make a huge difference in conversion rate. A/B testing is the best method. Make sure you create only a single, testable, change on a steady basis. Try assessing the effectiveness of headline on the page or button placement. Avoid doing both at the same time. The idea is to test a single change and you can observe conclusive results on what works the best. Understand that A/B testing is not a one time process. It is an ongoing process. Hence, you must not stop. You must continue testing and modifying your page. You would be amazed at what it does to your conversion rate.
Regular Review of Results
Avoid reviewing results on a daily basis. The practice can result in off-hand changes which are made in haste. The best thing to do is wait. It helps your analytics get ample time to accumulate the best of trends and info. Thereafter, you must determine a specific time period for statistics reviewing as well as introducing changes on either weekly or monthly basis. Experts suggest monthly checking to pick up broad shifts. Another best thing to do is set up spreadsheets for tracking statistics.
Tracking Incoming Ad Traffic
You must exterminate under performing keywords. Conversion rates make for the most important statistics. Clicks may be just a waste of money unless you make them do something meaningful for you. With AdWords, the longer you run your ads, the better rates and quality score gets.
Set a Budget and Plan
Strictly avoid the whole thing to finish in just a week or two. It is important that give it some time and finesse your plan. This is the best way to get the expected results. Information and cumulative trends will provide you with a clearer picture. You must dedicate your time and funds for a serious research. Understand that online advertising is not a quick-fix solution. You must invest in a lot of patience and observation to get desired results.