Paid advertising is certainly a wonderful way to guide the most amount of traffic to your website and boost business prospects. However, this needs to be carefully handled to avoid failure. The idea is to make sure you get the most out of your paid ads. Here's what you must do prior to actually jump into PPC services:
Create a Compelling Landing Page
You must send incoming visitors to a unique excellently built page. This is known as a landing page of the website. A well built landing pages facilitate you to customize messages for incoming visitors. These are custom landing pages that help with pushing visitors toward specific actions like signing up for letters, notifications, downloading a free ebook etc. A compelling landing page tracks visits effortlessly.
Call to Action
The visitor on your landing page should be converted into a lead or a customer. So make sure each page gets a crystal clear call to action. A good and workable call to action will clearly instruct your visitors what you wish them to do. Understand that everything existing on your page must push your visitors to the action you wish them to take. If you don't focus on this, you’re simply wasting your investment.
The A/B Testing
Most people believe that just launching page is more than half the battle won. However, this is just a myth. Understand that small tweaks and adjustments will make a huge difference in conversion rate. A/B testing is the best method. Make sure you create only a single, testable, change on a steady basis. Try assessing the effectiveness of headline on the page or button placement. Avoid doing both at the same time. The idea is to test a single change and you can observe conclusive results on what works the best. Understand that A/B testing is not a one time process. It is an ongoing process. Hence, you must not stop. You must continue testing and modifying your page. You would be amazed at what it does to your conversion rate.
Regular Review of Results
Avoid reviewing results on a daily basis. The practice can result in off-hand changes which are made in haste. The best thing to do is wait. It helps your analytics get ample time to accumulate the best of trends and info. Thereafter, you must determine a specific time period for statistics reviewing as well as introducing changes on either weekly or monthly basis. Experts suggest monthly checking to pick up broad shifts. Another best thing to do is set up spreadsheets for tracking statistics.
Tracking Incoming Ad Traffic
You must exterminate under performing keywords. Conversion rates make for the most important statistics. Clicks may be just a waste of money unless you make them do something meaningful for you. With AdWords, the longer you run your ads, the better rates and quality score gets.
Set a Budget and Plan
Strictly avoid the whole thing to finish in just a week or two. It is important that give it some time and finesse your plan. This is the best way to get the expected results. Information and cumulative trends will provide you with a clearer picture. You must dedicate your time and funds for a serious research. Understand that online advertising is not a quick-fix solution. You must invest in a lot of patience and observation to get desired results.