Aren't you getting enough results from your email marketing campaigns? This may be because you have been making the following mistakes. Realizing and avoiding them will help you make your email marketing campaign a huge success:
1. No Focus on Segmenting Emails
It is important to remember that all customers are not the same. So sending them same emails will definitely not work. The best thing to do here is to group subscribers based on the following:
Here, you may focus on developing and delivering relevant content. Segmenting list helps with achieving the following:
2. Too Many Choices
You may not realize but a single professionally written, focused call to action (CTA) is powerful than several badly placed and poorly written CTAs. Remember that multiple offers, links and too many competing CTAs may dilute message and even create confusion among subscribers. When it comes to driving converstions, sending email with a single CTA is one of the most effective and genuine techniques.
3. No Testing of Campaigns
Most marketers do not show interest in campaign testing. A/B tests are very helpful in you determining the level of your success. You simply need to test items including:
The data obtained for optimizing campaign results can be used to achieve steady improvements in the results. Here you need to do one test at a time.
4. Sending Lesser Mails
This may not sound important to you but the truth is that emailing subscribers frequently will increase the chance of them clicking through. Here, you can try creating a series than sending just single email. The series will link emails together and help with building momentum in your campaigns.
When you increase the number of emails you send, it is crucial to keep tabs on unsubscribe rates and complaints related to spam. Since it is important to avoid irritating subscribers start ignoring emails, unsubscribe or even mark all of your emails as spam, and hurt reputation of brand and email deliverability, strictly avoid overmailing them. Try setting up various optimization tests which makes for the best way to determine the frequency of your post sending.
5. Poor Content
Make double that the marketing emails sent by you are fully relevant to the subscriber. These should also deliver clear and detailed information valuable and relevant to subscriber interest. Emails comprising of very poor or even non-existent content can affect the reputation of your brand. These go into the trash bin automatically.
6. Tiresome Sign-Up Process
If you are keen on your subscribers sign-up for email campaigns or product updates, make sure the process of opting-in is fast and very simple. In case, you wish to get more information about the profile of your subscriber, avoid things that make your subscriber fill up lengthy forms. Clicking on multiple pages should also be avoided as lengthy sign-up process usually irritate potential subscribers and waste their time. It is more likely that they abandon the process midway. Simply ask for the email address and permission before getting started. You can get details of subscriber later.
7. Sending Spam
This is one of the biggest mistakes you must avoid being able to get the most out of your email campaigns. Remember that all mails, you send will be considered as spam unless the mailing list include subscribers who have opted-in to the email campaign you run. They should also have specifically agreed to receive your emails. The spam is a violation of the law. Understand that you are not permitted to buy any email marketing lists. Also avoid collecting the lists through other techniques such as web harvesting. Sending spam can damage the reputation and brand value of your company irreversibly. This affects profitability in the long run.
Following the tips mentioned above and the mistakes hurting your campaigns will help you create a successful email marketing campaign.