There are many reasons your website doesn't show up on the first page of Google search results. And your potential customers are simply unaware of your existence. Search engine visibility is very important for boosting visits to your business website. This enhances overall brand awareness and higher sales. Technical expertise in the field of SEO is crucial in this case. In short, it makes sense to hire a highly experienced, reliable search engine optimization (SEO) services. But before you make the final decision, here are some essential questions to ask:
Can I have a list of current and past clients?
A renowned, efficient and reputable SEO consultant will have no problem in sharing a brief list of current and former clients. The company will also share their contact information. These references will help you know about the skill and capacity of the company.
How will your SEO services, improve my search engine rankings?
Make double sure the company uses only white hat strategies to enhance your website's search engine ranking. They should be able to explain the strategies used to drive up your website's search engine ranking. The company should provide "on page" optimization and "off page" SEO strategies to raise awareness of the site.
What are your criteria to measure your SEO campaigns' success?
The success of SEO efforts is measured via tracking the amount of traffic that is being sent to your website and where it is exactly coming from. It is important that the SEO consultant holds ample experience in using Google Analytics to keep a track on improvement in search engine rankings of your website. It is measured through the number of links from other websites driving traffic to yours and keywords types used by searchers to locate your site, etc. Make double sure you ask how often the SEO services you choose plans to share these crucial analytics with you. You must also know how they would precisely use the data to improve search engine rankings and traffic to your website.
How will I contact you and how often?
It is important that you keep in touch with the team of SEO experts constantly. You must ask the company when and how often it is possible to stay in touch with the team. Also know about the modes of communication that you can adopt to speak to the specialists. Also enquire if the candidate can talk in person or via phone. Know if other options such as Skype, texting or email are applicable. As a client, the company should constantly give you status updates.
What happens once the contract expires?
You must ask the company how it will help you once the contract expires. Also know how the company will help you in case, there's a problem with the site or any updates you wish to integrate. What if you wish to terminate the contract early? Will the company charge you for the services? If yes, how much? The idea is to have a clearly stated contract with the SEO company. It should have details about everything from the time contract starts, the project, charges, expiration and all other terms. This is crucial to avoid all kinds of confusion in future.