It is not easy to accept that your website has a high bounce rate. It hurts one's ego a lot to do so. Unfortunately, regardless of how adorable you consider your site, the bounce rate tells a different story. Since, you love your website, it is extremely difficult to accept this situation. So what should be done in this regard? The solution is to reduce bounce rate.
1. Understanding Good Bounce Rate
This depends on your site and business goals. However, most managers and webmasters pay close attention to bounce rate and consider it as an overall indication of an appeal of the site. It reduces the number.
2. Speed of the Website
Do you care about your visitors? If yes, simply provide them with a fast loading website (one that loads in less than 3 seconds). After the initial 3 seconds, you start losing your visitors. Hence, it is important to keep your visitors and search engines happy. You can check the speed of your website via submitting it to PageSpeed Insights.
3. 404 Page
Broken links are an eye sore. This happens when something might have gone wrong. In most cases, technical problems creep up and users remain unaware of it. Hence, you must have informative and helpful 404 not found page. The site should have a search box where the user can easily retry to find what he was looking for. It should also have links to major sections in your website, such as home page, blog, contact page etc. The website must also have internal links to your best performing content such as offers page.
4. Mobile-Friendly Website
These days, users prefer surfing the web from their mobile phones. Hence, having a mobile friendly website is more than crucial to ensure an enhanced user’s experience. You can assess website’s status via taking the Mobile-Friendly Test by Google.
5. Google Class
Google is certainly the king of search engines. Hence, a well-established website can be built only via taking Google's webmaster academy course.
6. No Wall
Strictly avoid writing a wall of text. Your content must have decent formation. Make sure you make use of numbering, bullets, paragraphs, and segment your writing into smaller easier to understand sentences. Ad main heading other subheadings to ensure better segmentation. This enhances readability of your page.
Once you are sure you have an excellent piece of content, try to add a detailed explanatory video to provide the best information to your visitors. The idea is to give your visitors some easy yet effective ways to visualize information provided by you. This is also important to help your potential clients visualize your data. Once they are satisfied, they won't bounce off your page.
8. Improve Writing Style
Make sure your writing style comprises of a start, a body and an end. Each section of your content should help visitors know where they are and what will they gain from reading the content. You need to try and catch the attention of users by giving them something to wait for. For instance, you may tell them how they can benefit when they keep reading the blog. Also remind them from time to time that you have newer, better ideas in the pipeline.
9. Build Τrust
You must emphasise on building authority around your website. Although a tough process, this should be done as efficient and fast as possible. Plan a strategy that works well towards building your audience with relevant users. You can follow a methodical strategy and take care of the needs of users and their experience on your website. This should make for your prime priority. The process will help you will build loyal followers who are looking forward to your next blog post. These followers should also love your content and show eagerness to learn more about it and expand the knowledge base through information offered.