So the YouTube vlogging channel that you built may have started as a hobby or a personal space for you to share opinions and practice your expertise, post various interesting routines, or upload reviews of games. On the other hand, if you have continued with your vlogging regularly and even gained a small dedicated audience, you would want to take it a step further.
A vlogging channel holds a natural tendency to emerge as a space for a community of like-minded people to congregate and discuss topics related to your YouTube Vlogs.
Listed below are some easy yet very effective ways to build a community via using YouTube:
Understanding the Significance of a YouTube Community
So why do you think a YouTube community is important? Creating a community based around your vlogging channel will work towards bringing in the more number of viewers and grow the popularity of your YouTube channel’s popularity. Presently, most of the successful YouTube creators are individuals who make their supporters feel very special and work towards including them. There is absolutely no better way to build brand loyalty than focussing on building a community for those who regularly watch your videos and follow you on social media.
Now the question is how you can actually boost the overall community aspect of your vlogging channel:
Step 1 - Name Your Channel’s Community
Have you named your channel's community? If not, then it is high time you do so! First and foremost, you should give your YouTube community an attractive and appealing name that will instantly resound with your audience. This is no rocket science. All you need to do is think about various topics you discuss. Now based on these, think of a cool name you can give to your channel. You should consider your target audience as well as any of the catchphrases you use on a regular basis. Also take a close look through your comments. Thereafter, you need to pick out things that your fans say and pop up a lot. Interestingly, any of these may prove to be your inspiration for a brilliant, catchy YouTube community name. Once it clicks, your fans will support and love it too!
Step 2 - Acknowledge YouTube Community
This is the next most important step. You must start calling your community by its name. Also mention your community in your Vlogs and all of your posts on social media. Do not forget to give them shout-outs. Make double sure they know precisely how important they are to you. For instance, let’s assume that you own a beauty vlog channel which focusses on various tips for makeup. You have named it Expert Makeup Tips. Here, you may name your community and engage with its members via including a shout-out right in the outro of each of your YouTube videos. Start by saying “Okay, Makeup Cues! That’s it for this one. I would like to thank you all again for watching the video. Don’t forget to subscribe and become a part of the Makeup Cue Nation!”
Step 3 - Engage and Interact With Audience Regularly
Apart from including target audience in your intros and/or outros, it is crucial to engage with your audience, especially if you wish to build an authentic community for vlogging channel. You may initiating via asking for their opinions, feedback, and/or ideas for any of your future vlog topics. This is best done at the end of your YouTube videos. Focus on asking your viewers to leave their responses in the comments. However, you should not stop there. The idea is to use these ideas as a good source of topics to come up with vlog topics and posts. This works in two ways. You get ideas, even if you already have loads of them and makes your audience members feel deeply involved and connected with you. For instance, at the end of a video, you can say something like, “Got questions about how to use this in a better way? Post them in the comments, and I’ll answer them in my next video!”
Thereafter, once you receive questions from the audience, focus on answering them in your next vlog. Always give the viewers who asked them shout-outs. Mention the name of your viewer while answering queries. This will let your audience know you care. Also, thank them right after you answer their question. This is yet another strong and effective way to show that you care about your audience and appreciate their feedback.
Step 4 - Give Response to Your YouTube Comments
Most people ignore this. You must focus on giving fast and genuine response to all of your YouTube comments. This helps establish uninterrupted engagement with your audience. So don’t be afraid to get involved in the comments. Jump in and add your expert comments the moment you see queries, comments, and tips associated to your YouTube Vlogs. Make sure you add it to the conversation. You should always be polite and helpful. The idea is to respond to queries and criticisms as promptly and professionally as possible. Whenever you come across negative comments, dealing with them professionally and without getting agitated.
Step 5 - Ask An Audience for Vlog Topics and Ideas
It is easy for your audience to generate brilliant ideas for YouTube videos. This is an important step to follow even if you’re not running low on your own ideas for videos. The idea is to ask your audience what they actually want to see from you. Although you may have some wonderful tips and tutorials in mind, asking your audience will give them a feeling that you have a vested interest in them. They will be happier to know you are eager to upload videos precisely on the kinds of vlog topics they wish to see.
Step 6 - Develop a Social Media Presence Around Vlogs
Once you do this, strictly avoid restricting community of your vlogging to YouTube. Move one step forward and take it to other popular social media websites such as Facebook, Instagram, Twitter, and Google+. These platforms are helpful for your viewers share more of your content and allow their friends know about you. In short, you will get more chances to interact with them.
Developing community pages for the YouTube channel on other social media platforms is crucial. However, you need to be sure to include content exclusive to those specific networks. This will give a valid reason for people to to follow you on each social network. Make sure you share behind-the-scenes footage as well as stills from various upcoming episodes, news, updates, and other fun and informative content. These should be unique in a way that your audience won’t get anywhere else. This is important to encourage them to get deeply involved with your YouTube channel and your audience. The end result is consistent growth of your community.