Instagram is one of the most popular apps among casual phone users and business owners these days. Emerged as one of the most popular social media networks across the globe in short time, it started with users casually sharing and liking images, only a few considered it an important element for business.
Presently, it is one of the fastest-growing social media networks across the globe. It has also proved to be a goldmine for those looking forward to enjoy success in their business. Now the question is what you would actually require for making a mark on Instagram? 'Followers'! It is certainly the ultimate Instagram metric, that shows how popular you are. For businesses, it shows the number of people seeing images you publish. The more followers you have, the better off you are.
So how do you get more followers on Instagram? In order to make your business explode, here are some tips to get you around 20k followers in just one year!
1. Post As Frequently As You Can
Getting bigger is not easy, especially if you don't plan to post regularly. So start posting daily (once in a day minimum). This helps you to reach more number of people through hashtags daily.
2. The Best Photos
Try focussing on posting ONLY the best pictures possible. Once you have the best of content the audience wants, you’ll instantly get followers and engagement. So strive hard to take the absolute best pictures possible. Also focus on investing in your pics too. Although it may cost you a lot, it really helps!
3. Assess Picture Performance
First, you must know it is more about your audience. What you like and prefer doesn't matter. It’s about your audience. Being a great photographer and having ability to take technically-beautiful pictures may not appeal your target audience. They may like casual pictures, travel related stuff of something unique that's in nature. So know what your audience likes and start posting it.
4. Engage with Community
Keep responding to comments and engage with your community. This is very important if you have under 50k followers. Focus on commenting, chatting, and starting conversations. You should also be present in your community as much as possible. Accounts with over 100k followers yet only 500-1000 likes on photos is nothing great. This happens due to lack of presence in the community. These individuals simply look for the big numbers so that they can show their brands off. Unfortunately, they don’t care about their followers. Don't make this mistake and get to know your followers. It will not cost you a anything to say hi, engage, like your followers' (community) content and comment. In fact, it does wonders!
5. Experiment with Different Styles, Filters
You must post a wide range of pictures focussing on varied interests and hobbies. Also keep a close watch on how your audience reacts to these photos. In case, you get very little to no engagement, it is clear that the photos simply don’t resonate. When you get an amount of engagement, you get to know the kind of stuff you must post. Last but not the least, it is more about what your audience wants to see posted on Instagram than what you want to share on Instagram. The idea is to know what your audience resonates with, holds relevance to your work and post the same.
6. Trending Hashtags
Keep search through your “search feed” in Instagram. This will help you know what’s trending for the day. You can receive more traffic naturally to your account by using trending hashtags for the day or week.
7. Post Trends
You must stay on trends. Know what's trending and keep posting relevant pics in your feed. It should also have trended hashtags. For instance, you may use #nationalchocolateday for a day that's dedicated to chocolate. This helps with getting more relevant exposure, especially when there is more traffic to a hashtag. You can get good amount of exposure by staying on top of the national days such as dog day, pet care day, donut day etc.
8. Let Top Accounts Inspire You
It is not possible to keep up with the continuing demand of creating amazing pics all the time, especially when you don't have any inspiration. Keep a log of various accounts you love. You must go through these as frequently as possible and take clear note of the types of pictures you love. Take care that your audience love them too. You must use this inspiration for your upcoming Instagram shoot. Keep taking screen shots of your favorite pics and add them to a gallery. Name this gallery and keep inspiring yourself.
9. Instagram Meet Ups
It is important that you plan or participate in a number of Instagram meet ups. This is one of the best things you can do to meet with other Instagrammers. Connect with other individuals in your sphere (on Instagram through the messenger). You may even plan to organize these things under meetup.com. Always keep your ears and eyes open when others plan meet-ups on Instagram. Attend these the moment they happen! These meetings will help you meet many other awesome individuals and kick-start collaborations.
10. Devote Time Each Week / Month for Shooting
Avoid situations where you have nothing in hand when it is time to post pictures. This is very similar to not having something to wear in the morning when you need to move out of the house. Most Instagram experts believe in setting aside some real-time to take photos for their IG. They take out time at least once in a month. So you need to schedule it out in calendar and even take some attractive pictures. Practise this for around one year (daily or weekly). Consistency is the key to success. Develop a habit and maintain it for several months. Practise patience and put in hard work. You will soon get to see desired results. It is not impossible to get 20,000 followers in a year. You simply need to work for it. Being consistent is the only thing you must focus on.
11. Additional Resources and Consulting
If nothing works, get some consultation. It may be a very brief session from someone who are experienced and know what they’re doing. This can make a huge difference to your efforts. Just as any other consulting, try and speak to as many experienced individuals as you can. They will have a clue about what you are doing and things that can be immediately done in order to enhance your results.