Growth is life. This is something everyone is looking forward to. When it comes to online email marketing, everyone wants to acquire new fans, new visitors, new followers, and much more! This is extremely important. Additionally, it is crucial to care about your existing visitors.
Now the question is what have you been doing precisely to increase the odds to drive them closer to doing business with you? The growing email list must be considered a primary strategy for any online marketing strategy.
Did you know your email marketing database holds a potential to degrade by around 22.5 per cent each year? Many things happen! The email addresses of your contacts may change once they move from one company to another. They may even opt-out of your email communication, give up on old address etc.
You, as a marketer needs to emphasise on adding fresh contacts on a regular basis to all of your email marketing campaigns. This helps with keeping your numbers rising up and towards the right. Strictly avoid purchasing email lists.
Here are top 18 ways to grow your email list:
1. Develop an Excellent Email Content
Make sure your content is amazing. This is how people will stay subscribed. They may even forward your emails to loved ones, friends, and colleagues who aren't already on your email list.
2. Provide Value
This is something you must seriously focus on. Try sharing your latest posts and a unique message to all of your subscribers on a weekly basis. This may be a discount, a solid advice that your audience may put to use, etc. You must aim at providing value to each subscriber in emails that you send.
3. Online Contests
Promote an online contest such as a free giveaway. Here, you can have your entrants sign up or submit via using their email addresses. Also promote your contest on social sites.
4. Social Sign-Ups
It is important that you add a Signup form to your Facebook page. Now offer your fans and followers an opportunity to sign up once in a while. Also try pushing it out there on a monthly basis.
5. Opt-in Campaign
Perk up a stale email list by using an opt-in campaign. If you have an older decayed list, simply great an engaging opt-in message. Also send it to your old list to inspire contacts who wish to re-opt-in. Additionally, remove all contacts who don't respond. Remember that emailing engaged contacts is the best way to boost your deliverability. This enhances the odds of getting your email shared with those outside of your present contacts database.
6. Keep it Simple and Easy
Strictly avoid enquiring for a ton of fields. All you need to do is ask for a name and an email address. This is a good way to kick start. Additional information can be asked once your folks opt into other offers. Remember your email sign-up is not the same as someone looking forward to do business with you. They are simply engaging a a bit deeper. So avoid all things that may scare them off!
7. Links to Signature
You must add a link to signatures of employees leading people to a landing page just where they can sign up for a mailing list.
9. Lead Generation Offers
This is very similar to a free ebook or white paper. You simply need to ask your visitors to provide with their email address to be able to download it.
10. Samples are Important
Let folks see an example of your newsletter! We often publish a link to our last newsletter when pushing folks to subscribe via social media. When they see it, they know what to expect and they opt in. Create a free, online tool, or resource and have users sign up with their email address. For example, we've created quite a few free tools, like Marketing Grader, to gather email addresses.
Keep an online library of all past newsletters and articles. This is appealing as well as very useful to your visitors and helps building credibility as an authority. In case, you have articles developed with excellent SEO techniques. These are very helpful in boosting traffic to website through best of search engine positioning.
12. An Offer Goes a Long Way!
If you have never tried this one out, simply do this. Whenever one of your sponsors has a discount or giveaway, use that to impress and inspire your existing and potential customers to opt in to your next newsletter to get benefits from the offer. These benefits will definitely keep all of your subscribers opted in too.
13. Word of Mouth
Always offer a link in your email. This is the place where your subscribers can easily share your newsletter with their network. Remember that word of mouth is a very powerful way to add subscribers!
14. Share Your Content
sharing your content with other outlets is a great way to attract their audience into your email marketing list. Folks are always looking to share great content – give yours away and have them just provide a subscription link where folks can sign up for more!
15. Sign Up
Make sure you have a subscribe button in your email. It is a crucial part as it gets forwarded to others. It is crucial that you have a SignUp button in each newsletter that is sent out!
16. Focus on Conversion
Add a comment as soon as you see people signing up on a landing page. This is also important when they try and engage with you anywhere on your website. You should also offer a means to opt-in to your email marketing list.
It is important to include testimonials on subscribing and squeeze pages. So try including at least one or two strong testimonials from all of your happy customers on a squeeze page. You may even get permission for using genuine customer names, locations and/or urls to boost authenticity. Strictly avoid using fake names and regions.
18. Blog Without Fail
Blogging is known to be an excellent way to establish effective communication with prospects and potential customers. It works towards creating amazing synergy with email marketing. Do not forget to include a newsletter sign-up form on every page of your blog.