So what does the future of email marketing hold? One can sense a lot of changes, varying trends, and consistent factors presented by industry rulers. Here's a brief insight on the future of email marketing – a sum up of what’s happening at present and what’s coming up.
The Inbox Is a Visual Treat
Google is still ruling as the king of email. Hence, it is certainly worth keeping close tabs on the latest trials closely. Email marketers were pushed to send more targeted and tailored email content via introducing promotions tab filter. This filter effectively places all of marketing emails in a single folder. It is similar to the modern day catalogue drop. Users can also benefit from a native unsubscribe button.
Reinvention of Email with Google Inbox
The big question is whether the Grid View ever rolls out? Well, it seems as if most of the innovations of Gmail have been moving in the direction of doing something bigger and better. One of the classic examples is the launch of an all new application referred to as the 'Google Inbox'. It is built precisely on the tab concept and introduced by Gmail. Brand new series of features as well as workflows are also added. These features are powerful enough to completely change the way people manage their email.
Improved Data and Personalization
According to a latest news, new trends are being discovered on a consistent basis. These continue to shape the future of the industry in an impressive manner. The data and personalization elements of email marketing are being looked at.
Online Marketing Will Continue to Grow
Although email design requires good amount of growth and improvement, it may not be fair to predict the same for email code. Presently, email design requires supporting a huge number of platform/email clients ranging from AOL to Microsoft Outlook. The major relief comes from a heavier range of tools that make it easier to build bulletproof, custom templates for email. One can also gain easier access to dynamic template builders too. Development of new features and addition to existing tools are a consistent affair. These are also customizable for newer email coder.
Email marketing served as a unique marketing channel several years back. Later on, with establishment of increasing communication channels, email concept took a backseat. People have found many different number of ways to reach consumers. Today, marketers require approaching email as part of an omnichannel marketing strategy as their consumers do.
Presently, email does not work as a silo. It is a gateway to social media. It works as an alternate sale on any website. Experts and industry giants consider it as the only reliable, future-proof marketing channel against social media trends that constantly changes. Although it has been predicted that email will lose some of its traction to mobile digital channels, it will still work remain the gold standard for reliably reaching consumers.
Experts also believe that it works as an outbound digital communication vendor agnostic technique. Social media sites such as Facebook and Twitter do not operate as open Internet Protocols. These are privately held entities. Hence, email will certainly remain relevant in future.