SEO may not seem to be very important for a website. However, it is crucial to know how your business deals with it, but you don’t want to be the one responsible for this task. In fact, most people assume it to be a very difficult, complex, and time consuming task. Surprisingly, good performance oriented SEO doesn't need to be any of those things! It is easier to learn and integrate SEO in your website with the following steps.
1. Know Your Keywords
This is the first and most important things to do. Remember that knowing the keywords your target market uses to locate the products/services you sell is the best and only way to make sales. The process demands a little research. Think what your potential customer or a visitor to your website will use to search for your products. Type the keywords that comes into your mind and see the websites that pop up. Also have a close look at the words used in the snippets.
2. Website Audit
With an existing site, you can perform a site audit for SEO. Before getting started, you need to understand that Google is becoming more stringent with its penalties and rules with each day that passes. So it is important to ensure that your website adheres to rules for performing a detailed site audit. Moz Site Audit Checklist is a helpful site audit tool you can use in this respect. The detailed checklist will assess content, site architecture, accessibility, internal linking and a lot more. A website audit is time, energy and consuming, but very important to SEO. Ignoring it can lead to penalties for preexisting violations.
3. High Quality Content
Create engaging valuable content keeping your target market in mind. This should include content that answers questions your buyers may have in mind and provides them information. Appropriate keywords should be used naturally.
4. Page Titles are Important
It is important to create highly engaging and impressive titles for web pages. Make sure these are impressive enough to grab attention of the target market. If they don't, people will not read all about great content you have integrated into the site. Your page titles should answer the following questions of your visitors:
Once you have created a title that answers these questions, shorten it, and include some strong words. You may even make it a little fun. The keyword should be in the headline (the H1) and/or the subhead (the H2).
5. Page Review
Developing of high quality content should not be the last thing you should do as a part of your SEO strategy. Once the content is ready, it's time for you to review everything written. While reviewing, look for some additional places where relevant keywords can be placed naturally. For instance, you may switch a sentence around so that the keyword fits well. Another way is to create a keyword phrase. This can be done via adding a word in front of a keyword. It is important to do at least 2-3 review passes. You will be amazed to know opportunities you had missed initially or even the second time!
6. Boost User Experience
Remember that the best user experience is one of the most crucial elements for decent SEO rankings. Google has evolved to give the major focus on websites build specifically for delivering high quality user experiences across various platforms and devices. It is true that ranking rules applied traditionally still work, but optimization for search engine has emerged with main focus on the optimization process. In short, your web developers must develop a user friendly website with intuitive navigation. Also, each link must work and take visitors to the information they're looking for.