A lot of retailers are underestimating the power of Instagram especially when it comes to generating sales on their website. This is due to the casual picture posting practices and absence of any direct link to purchase. The retailers can just include a bio link.
However, despite all of the assumptions doing the rounds, Instagram presently boasts over 400 million users (enormous!). This is much more than Twitter. This is not all! The app is growing at an amazing pace of 93 per cent month-on-month. The number is definitely way higher when compared to any other modern day social media platform.
Since social media is a crucial component for any company looking forward to boost their brand value, Instagram must be considered very seriously by business owners.
Now the question is how can you best use Instagram for your brand and generates good amount of sales?
Listed below are 6 easy, essential and highly effective tactics you should employ:
1. Create an Optimized Business Account on Instagram
Since you are going to do business on Instagram, it is important that you create a separate business account. This should be different from the one you use personally. Marketing is about reaching out to target audience. And they are interested in your products. So instead of posting your selfies under Eiffel Towers, post what you have to offer them. The idea is to post only what's relevant to your business and client interest. Start by placing a link to enhance the traffic amount to your site. Instagram allows its users to help their clients click over their website through bio. In fact, this is the only way to lead a click over to your website directly. This is placed under your name and description at the top of Instagram page. Here, you should include a link to your online shop.
Since it is your business account, it is important that you keep a consistent name and picture. This helps you to stay recognizable by your clients. If you change your name and photo regularly, your clients may get confused and do not trust you at all. The Instagram name you choose should be relevant or same as your business’. An informative bio is a must. Try including your business name with a brief description of what you do.
2. Use Attention-Grabbing Pictures
Instagram should have beautiful, impressive images that speak volumes about your business. Make sure the images are creative and attractive. These should help your brand reach a position it deserves. Focus on using the right size and photos that tell a story. When using colors, make sure you use those that reflect your overall brand personality. Use free photo editing tools to add filters and textures to your pictures.
3. Use Expert Tools for Selling
As already discussed, you must include a link in your bio to your business website. This boosts sales prospects. Additionally, you can use tools improves the click through rate for your followers. Use of these tools increase sales. Some of the tools allow you to turn Instagram pictures into attractive shoppable images. If your potential clients click the link in your bio, they will be taken through to a page comprising of all of your products. You may even use social sharing apps that will allow potential customers to buy purchase a product sans leaving the app.
4. Hashtags are Important
Of course, Instagram is about Hashtags. These help business owners get found. Use of right hashtags helps you to get and stay connected. All you need to do is use hashtags properly and they will help you find the right audience. You can easily expand your reach with right hashtags. Most retailers these days have built their brand and community via using hashtags on Instagram.
Now the question is what hashtags to use. There are certain factors to consider in this respect. For instance, you must emphasise on what’s trending and makes apt sense for your brand, your competition, and brand and products represented by your company. In case, you are looking for some great ideas for hashtags, use advanced tools such as hashtag search by Iconosquare. Remember that Instagram allows for around thirty hashtags for each post. These include hashtags posted in the comments and even the caption section. Hence, you must exploit this opportunity.
It is important to join hands with those who love your brand, use them and even talk about them. Focus on inviting them to share their pictures on Instagram accounts. This is an easier process to undertake. You may either invite individuals who have already established themselves in the Instagram space. Encourage them to share photos of your product that have been used by them. Another way is to feature those who use your products on Instagram account everyday. Try and experiment implementing both strategies. Once you know what works for you, simply stick to it.
One of the reasons this works is because people usually relate to people like them. When your existing or potential customers see normal people (not celebrities), just like them, using your products, clicking pictures with them and adoring them, they won't mind spending money.
6. Use Sales Enhancing Apps
Yes, it is super easy to make the target audience to buy from you on Instagram. All you need to do is use some powerful apps such as Soldsie, Spreesy that work towards turning social networks into single-click sales points via their brilliant comment selling features and a lot more!
There you go! Hope the above listed easy, effective and powerful tips on how to use Instagram to generate more eCommerce sales help you!