Using Facebook for business? Well, you must be looking for some new creative and effective ways to show off your products. Here are some excellent ways to increase the visibility of your products on Facebook:
1. Let Fans Love for Your Products
You need to ask your fans to shower love on your products. They need to show how much they love them. A user-generated content (UGC) campaign can help, ask for and share content of your customers. People love taking photos and videos, especially when these are associated with the stuff they love. So it is wise to treat each sharer as if they are the brand ambassador for the same. The pictures of customers with/in the products tend to showcase these products in an authentic way. This boosts your audience reach. To promote this idea, simply offer fans an incentive to post their photos. For instance, you can go for a giveaway contest for a photo with your product to enter. Some discounts can be offered on products.
2. Like vs. Share
A post using “like vs. share” post is a genuine and straightforward medium to engage your consumer. This will also attract good number of likes and shares. Create an image of two of your products. Now create a “like vs. share” icon. You must enquire your Fans to choose their favorite product. They can do this via either liking or sharing your post.
3. Creative Ways to Use Products
Most customers demand content from brands that actually displays ways to use their products. You may easily satisfy the needs of these customers and share some amazing for your products with video. This video must display detailed instructions on using the product. The videos may feature one of your employees in a simple showroom setup. The video series is very easy to create. You can simply show your products and explain how to use them practically.
4. Quotes with CTA’s
A positive quote will do a lot on Facebook. You simply need to incorporate your product by using a quote that amalgamates elements such as humour, inspiration, or happiness. Thereafter, you must post it with a CTA that asks your audience to either share or like your update. The results can be seen in a few hours.
5. Ratings and Reviews
In case, you have managed to build a great following on your Facebook page, it is time to ask your fans for a rating or review on your page. Make sure this comes in a non-intrusive way sans any need to offer incentives. This is important to follow community guidelines of Facebook. Ratings and reviews build trust among audiences and improve search engine results. Reviews show up in search results, especially when people search for more info about your business. This is especially important when most shoppers these days believe in doing their research before buying. Reviews certainly hold a huge impact on their purchase decisions. Visit your Facebook page and click on the Settings link. Click the Reviews link on the General Settings tab. Now select the Allow Visitors to Review This Page option. Click on Save Changes once you’re done. You will see a Reviews tab of your page, allowing your page visitors to leave reviews of your business. Enable reviews to see the Reviews tab on your page.
After building a great following on your Facebook page, take out some time and thank your fans for business. Make sure you respond promptly to all inquiries on Facebook.
Following the above listed tips will help you promote your products on Facebook successfully.