The SEO industry has undergone a major transformation in the past some years. This has forced online marketers to make dramatic changes to their strategies. Everyone wants to rank very high in Google for their competitive keywords. Unfortunately, with the rules and regulations by Google, it is not as easy.
Black hat SEO is tougher to execute and gives ZERO results. With all of the new things happening around, “negative SEO”, a new type of SEO has emerged.
What is Negative SEO?
Negative SEO is a practice involving use of black hat and unethical techniques with an aim to sabotage rankings of a competitor in search engines. The attack may take the following forms:
Negative SEO – The Real Threat
Negative SEO is definitely the real threat and most websites are dealing with this problem. The best thing is that preventing the threat easier than fixing it. So you must focus on protecting the site against any negative SEO:
Simple Ways to Prevent Negative SEO
When it comes to avoiding negative SEO due to accidental, self-sabotage, competitor induced, and many more, simply follow some of the best practices listed below. This will minimize risk of website being attacked by negative SEO:
1. Keep Tabs on Backlink Profiles
Spare ample time to monitor backlink profile of your website. Competitor sabotage is undoubtedly an affordable and highly effective way to to take down any competing website. Hence, it is crucial to check links on a regular basis to make sure you are not the target.
Unfortunately, there is no way or tactic Google can make out if a competitor or any other website owner pointed spam links to a specific site. The best thing to do is check out the following types of backlinks:
2. Report All Suspected Negative SEO Tactics Without Delay
You can use Disavow by Google for reporting negative SEO attacks. It is an effective tool that allows website owners to report all suspicious activities on their site immediately. The process is not complex and can be undertaken by novices. Reporting links will help Google eliminate negative SEO tactics during the assessment of the website.
3. Strong DA
Build very strong DA to make sure your website gains popularity online for the right reasons. Powerful DA reduces risk of a website to be penalised by Google in the event it is attacked by bad links all of a sudden.
4. Check Content
Have a routine check of your content. Make sure it is not being duplicated anywhere else on the web. Free tool by copyscape.com will help you discover if your content is getting published anywhere else on the web.
Following the above listed procedures will help you when your website comes under attack from negative SEO. Also remember that creating a great website containing great content and obtaining high DA and PageRank will work as the best line of defence in the first place.
A well built website is always rewarded with great SEO. Hence, there’s really less attackers can do about that. When in the process of building online reputation, just keep close tabs on inbound links and make sure you know exactly where they come from. Good Luck!