Users want unique, valuable, informative and shareable content. The content should also be sourced from authentic places. Business owners should focus on informative, original and SEO integrated content attracts targeted audience.
Listed below is a checklist for creating valuable content:
Understanding Valuable Content
What is valuable content? It should be findable, readable, understandable, encourages action, and worth sharing. Hence, it is important that you integrate these elements while creating content for your blog or website.
Expertise is Important
Nothing great can happen online if you don't know your own stuff. Content created with fluff and randomly added keywords written by people with almost zero knowledge about the industry is a major put off for your audience. It will degrade your products and services. In case, you had not upgraded your content from an SEO expert from the 90s stuffed your site with poorly written rubbish, simply do it now. An empty blog is much better than one with rubbish.
You may either hire an expert or write it yourself if you have the skill. Update your website with the latest and regular valuable information. These should be crafted in bullet points and brilliant way. Focus on posting ideas, reports, facts, and interesting news that you regularly come across.
Experts are certainly expensive. However, you will feel proud of your decision once your site moves up in the SERPs and the business attracts huge number of followers online. Make sure you follow the Google guidelines while creating content to stay penalty proof in the long run.
Trust is a great quality when it comes to creating valuable content. Make sure visitors and Google find quality info on your site. The idea is to up your trust factor via making sure people building your content can be easily identified. Also make sure your contact information on blog/site is up to date. One of the best things to do is add an ‘About’ section to your website. This will display the knowledge and experience of your entire team. Also provide complete info on your brand and authors. The process will effortlessly demonstrate your reliability level and industry authority. Another best thing to do is showcase your awards and professional highlights. It is crucial to sell yourself as an industry expert through various genuine positive customer reviews. Also create a community of several loyal followers that support your organization.
Reputation is Important
Most of the quality distinctions used by Google to determine quality are completely based on reactions to your content. In short, high quality content attract positive attention from visitors. Now the question is how to enhance the popularity of your content. Long form content is the solution. It is very important to create long form content which means it should comprise of 2000+ word and very high-quality blog posts. You must take note of premium quality content which is longer too. This long form content may be anything such as a smart collection of rambling ideas. Stay completely focused on relevant subjects. Also get into deep research to make your content lovable and useful for visitors.
Emphasise on Social Media
You need to reach out to the audience. In the present age, social media is the best way to do so. Try sharing the content you post content on your blog on social media platforms such as Facebook, Twitter, Pinterest, LinkedIn and relevant networks, etc. Integrating well with varied social networking platforms will help people find your content. This is important for drive traffic to your website and blogs.